3.6 Targeting your Message

Maintaining an agent Web site should be effortless. What if maintenance was a thing of the past? What if your Web site could anticipate your needs and ask you to make proactive changes? What if you didn't have to know anything about the Web to be successful online? The day of editor liberation has arrived.

A world-class Website Program should free agents to think about business, not burden them with site maps and compliance backlogs. Our application is designed around best practice information models so that an agent's Web site can be updated by answering proactive business questions. The application takes care of the rest. In addition, customer use patterns are constantly analyzed to recommend site changes that would generate better results.

Haven't updated the site in a while -- the system will make a few suggestions. New content -- it's automatically available. At Versimark, we have reinvented the Web site in order to liberate agents from the burden of maintenance. When you work with Versimark, maintaining a world-class Website Program becomes truly effortless.

 
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